Tata Motors of India

Tata Motors of India INTRODUCTION : Established in 1945, Tata Motors presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The companys manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). The company is establishing a new plant at Sanand (Gujarat). Tata Motors, the first company from Indias engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Tata Motors is also expanding its international footprint, established through exports since 1961. The foundation of the companys growth over the last 50 years is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge RD. With over 2,000 engineers and scientists, the companys Engineering Research Centre, e stablished in 1966, has enabled pioneering technologies and products. It was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, Indias first Sports Utility Vehicle and, in 1998, the Tata Indica, Indias first fully indigenous passenger car. In January 2008, Tata Motors unveiled its Peoples Car, the Tata Nano, which India and the world have been looking forward to. The years to come will see the introduction of several other innovative vehicles, all rooted in emerging customer needs. Besides product development, RD is also focussing on environment-friendly technologies in emissions and alternative fuels. WHAT IS MARKETING? â€Å"The all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time†. IT is the management process that identifies, anticipates and supplies customer requirements efficiently and profitably. WHAT IS MARKETING PLAN ? A plan is a way of achieving something. Many first-time business owners think that by simply placing an ad in a local newspaper or a commercial on a radio or a television station, customers will automatically flock to purchase their product or service. This is true to a certain extent. Some people are likely to learn about your invention and try it, just out of curiosity. But hundreds, even thousands, of other potential customers may never learn of your business. Companys aim is not only to attract and keep a steady group of loyal customers, but also to expand customer base by identifying and attracting, new customers and to reduce risks by anticipating market shifts that can affect companys bottom line. So, Proper marketing plan is needed and it should include market research, business location, the target customer group, competition, the product or service being sold, budget, and advertising and promotion. PRODUCTS OVERVIEW OF TATA MOTORS : Tata Motors owes its leading position in the Indian automobile industry to its strong focus on indigenisation which has driven the Company to set up world-class manufacturing units with state-of-the-art technology. Every stage of product evolution-design, development, manufacturing, assembly and quality control, is carried out meticulously. It involves five categories of product manufacturing. Passenger cars Utility Vehicles Trucks Commercial Passenger Carriers Defence Vehicles IMPACT OF AUTOMOBILE INDUSTRIES IN INDIA : A well developed transportation system plays a key role in the development of an economy, and India is no exception to it. With the growth of transportation system the Automotive Industry of India is also growing at rapid speed, occupying an important place on the canvas of Indian economy. Today it is fully capable of producing various kinds of vehicles and can be divided into 3 broad categories : Cars, two-wheelers and heavy vehicles. India is the 11th largest Passenger Cars producing countries in the world and 4th largest in Heavy Trucks. NEW PRODUCT TO BE LAUNCHED IN THE CATEGORY OF PASSENGER CAR : ECHO FRIENDLY ELECTRIC CAR : As of 2002, there were 590 million passenger cars worldwide (roughly one car per eleven people).Around the world, there were about 806 million cars and light trucks on the road in 2007; they burn over 260 billion gallons of gasoline and diesel fuel yearly. The numbers are increasing rapidly, especially inChinaandIndia. Most automobiles in use today are propelled bygasolineordieselinternal combustion engines, which are known to causeair pollutionand are also blamed for contributing toclimate changeandglobal warming.Increasing costs of oil-based fuels, tightening environmental lawsand restrictions ongreenhouse gasemissions are propelling work on alternative power systems for automobiles. Efforts to improve or replace existing technologies include the development of hybrid vehicles, and electric and hydrogen vehicleswhich do not release pollution into the air. Tata Motor is looking forward in this direction. CURRENT MARKET SITUATION AND COMPETITION : The company reported a 12.7% rise in net revenue to just over  £1 billion in a three-month period ended on September 30 and half way into the financial year 2009 its profit before tax was up by 33% at  £194 million on revenue 2.7% ahead at  £1.89 billion. Passenger Vehicle(PV) industry sales volume, including exports, crossed the 1mn mark. The PV market is highly competitive with 13 players in operation, out of which 9 are global majors and compete in the market with over 55 models across 9 segments. 80% of the market is for vehicles below Rs 0.5mn. Tata Motors ranks as the second largest car manufacturer behind Maruti Udyog. The primary competitors of Tata Motors are Ashok Leyland in the commercial heavy vehicle segment and Maruti Udyog and Hyundai are in the passenger car segment. Volvo has been increasing its investment in the automotive sector in India and so have a wide range of other international companies from Europe and America. DISTRIBUTION NETWORK : Tata Motors dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India. The 28Tata-Fiatdealers, who together have 44 outlets, are located in 11 cities. SWOT ANALYSIS : STRENGTHS : The internationalization strategy to keep local managers in new acquisitions, and to only transplant a couple of senior managers from India into the new market. The benefit is that Tata has been able to exchange expertise. The company has a strategy in place for the next stage of its expansion. It is focusing upon new products and acquisitions, also has a programme of intensive management development to establish its leaders for tomorrow. The company has had a successful alliance with Italian mass producer Fiat since 2006. This has enhanced the product portfolio for both companies. WEAKNESSES : The companys passenger car products are based upon 3rd and 4th generation platforms, which put Tata Motors Limited at a disadvantage with competing car manufacturers. Tata has not got a foothold in the luxury car segment in its domestic market. Is the brand associated with commercial vehicles and low-cost passenger cars to the extent that it has isolated itself from lucrative segments in a more aspiring India? OPPORTUNITIES : In 2008 it had added the Land Rover and Jaguar, two of the Worlds luxury car brands to its portfolio by purchasing it from Ford Motors for UK. And will undoubtedly off the company the chance to market vehicles in the luxury segments. Tata Motors Limited acquired Daewoo Motors Commercial vehicle business in 2004 for around USD $16 million. Nano is the cheapest car in the World retailing at little more than a motorbike. Whilst the World is getting ready for greener alternatives to gas-guzzlers, is the Nano the answer in terms of concept or brand? Incidentally, the new Land Rover and Jaguar models will cost up to 85 times more than a standard Nano! The new global track platform is about to be launched from its Korean plant, at a time when the World is looking for environmentally friendly transport alternatives. New and emerging industrial nations such as India, South Korea and China will have a thirst for low-cost passenger and commercial vehicles. THREATS : Other competing car manufacturers have been in the passenger car business for 40, 50 or more years. Therefore company has to catch up in terms of quality and lean production. Since the company has focused upon the commercial and small vehicle segments, it has left itself open to competition from overseas companies for the emerging Indian luxury segments. Rising prices in the global economy could pose a threat to the company. COMPANYS GOALS: The companys goal is to strengthen its leadership position in the Indian market, maintain operational excellence, and expand its international business in selected countries through organic as well as inorganic growth initiatives. COMPANYS OBJECTIVES: MARKETING : Introduce new product with high-tech features and as per market environmental conditions. Achieve an annual growth rate of at least 15% and market share up to 35-40%. Promote the new product through strategic alliances with advertisement and by organizing promotional events. FINANCIAL : Generate sales of approximately Rs 100 crore in year one and increase sales 10% annually. Capture and maintain a gross margin of 20-25%. Achieve positive net worth by next 2-3 years. TARGET MARKET SEGMENT : Tata Motors will target following two market segments : 1. Middle class Family : This is the group of customers who dreams to buy product which is market competitive and inexpensive. 2. Youngsters : This is the group of customer who believes in being with modern trends and technology. MARKETING STRATEGY : Tata Motors believes in technology for tomorrow. By looking at the Marketing strategies of TATA motors, the SWOT analysis can clearly tells why Tata Motors marketing strategies is one of the successful stories in automobile industry nowadays. Tata Motors Company is able to produce more than 4 million different types of vehicles, since the company began in 1945. The 4 Ps : The Marketing Mix(MM) model (also known as the 4 Ps) can be used by marketers as a tool to assist in implementing the Marketing strategy. The function of the MM is to help develop a package that will not only satisfy the needs of the customer within the target markets, but simultaneously to maximize the performance of the organization. Product Price Place Promotion PRODUCT : Every business started from 0, from no one knows it until everyone know it. Advertising is one of the most common ways to make car buyer or car enthusiast aware of the new car with special promotion price. In future an Electric Car will be in high demand by the point of view of rising Gasoline rate and air pollution worldwide. PRICE : There are various factors to determine a price of a car, such as market condition, cost incurred to build a car, profit by company, dealer profit. Giving discount every month and special promotion for certain type of vehicle is one of the strong strategy used by Tata Motors. So, company will make every effort to maintain a competitive pricing policy with approximate 10-12% profit margin PLACE : Place of dealership does play an important role. The channel of distribution, physical location, and dealership method of distribution and sales is generally adopted. The distribution of vehicle must be in a very systematic way, from the plant to dealership and to end user. This is not only in India itself but also to the world-wide dealership. Company has the biggest market of Indian population . It has also tie-up with another foreign automobile companies to export the products internationally. PROMOTION : During the first year of operation company will present new product in industrial events like Auto Expo, and will evaluate advertising campaign through the media like Television, Radio, Posters etc. After launching the product it will provide test-drive at show rooms and introduce high-tech features of the new product to the customers.

Food Lion-Case Analysis Essay

Food Lion LLC is an American grocery store company headquartered in Salisbury, NC, that operates approximately 1,300 supermarkets in 11 Mid-Atlantic and South Atlantic states as well as Tennessee, Kentucky and West Virginia under the Food Lion, Harvey’s Supermarket, Bloom, Bottom Dollar Food, and Reid’s banners. With approximately 73,000 employees, Food Lion LLC is the largest subsidiary of Delhaize Group. Delhaize Group is a food retailer headquartered in Belgium, which operates in seven countries. Delhaize Group was founded in Belgium in 1867. The principal activity of Delhaize Group is the operation of food supermarkets in North America, Europe and Southeast Asia. Supermarket News ranked Delhaize America No. 10 in the 2007 â€Å"Top 75 North American Food Retailers† based on 2006 fiscal year estimated sales of $17.3 billion. By cutting its overhead dramatically, Food Lion has been able to offer â€Å"everyday low prices† to consumers and still manage to reap some of the highest profits in the supermarket industry. Faced with a struggling economy and increased competition in the form of supercenter outlets, Food Lion has responded with some store closures and work force reductions, but has also sought to revitalize the grocery shopping experience through the introduction of a store concept called Bloom, intended to provide a uniquely convenient layout and competitive prices. Key Dates in the companies History 1957-Food Town is established in Salisbury, North Carolina. 1974:Belgian grocer Delhaize acquires Food Town. 1982:Company changes its name to Food Lion. 1986:Tom Smith, who started at the company in the 1950s as a grocery bagger, becomes CEO of Food Lion. 1999:A new management team seeks to revitalize Food Lion. 2001:Food Lion becomes part of Delhaize’s umbrella company for its American holdings. Case Analysis The faced many challenges such as information technology (IT) in the managing financial records recently, with system audits and continuous failures. They broken many rules within the Sarabanes oxley act. The sarabanes Act which is also known as the ‘Public Company Accounting Reform and Investor Protection Act’ (in the Senate) and ‘Corporate and Auditing Accountability and Responsibility Act’ (in the House) and more commonly called Sarbanes–Oxley, Sarbox or SOX, is a Unites States federal Law that set new or enhanced standards for all U.S. Public company boards i.e. food lion, management and public accounting firms. The problems latter proved to be linked to inadequate timing in planning activates, and inconsistent level changes with corporate management. Outside of the above Food Lion faces many staying afloat in the technological advanced completion such as Wal-Mart. Struggling against many influcuations in the prices and bundling package deals. Food lions attempts to offers things that others don’t to set their standards apart with a recipe area and automated shopping list that can be sent to local providing retailers. Additionally, food lion offers retailers many different purchase options with the MVP card, which also, allows them; maintain records of the customers shopping habits and budget. Creating coupons suit the needs of certain individual shoppers has revolutionized the food retail industry. These marketing strategies are not original but nonetheless quintessential for their success. One of the most innovative situations that food-lion is the vendor diversity clause which is n ot only an anti-discrimination minorities but offers specials contracts with minorities. Additionally, joining forces with exterior company guiding star, which a rating corporation for the products, services, and treatment proved by and for Food Lion. Along with Animal welfare survey and verification with produce and poultry products. They are known for deals and bonuses in the food industry. Food lion is known for sales and promotions, which as allegedly breaking the competition down to the lower deals to even remain marketable. Providing weekly sales on curtains products for a limited time only. Furthermore, offering Shoppers’ Companion online, which is where shoppers can offers suggestions and comments and concerns, i.e. management tips and unsanitary employees. The new and improved MVP card issuing not only saving, but also saving star credits which generates real money on rebate and giveaway options. The MVP card also, has Tally register where the online system keeps account on how much you have saved with the card printable coupons from home. The company will re-open over 269 stores which all are going to include free grocery giveaways. Also, large charity donations and contributions to groups such as: boy and girl scouts of America, YMCA, Feed the children, Harvest Hope, and large donations of free food to may shelters and orphanages much of the public views the company as not just a supermarket but a savior. Currently the company has plans of expanding thought the central, and western regions of the United States, but first wish to stabilize their current stations and locations. Some recent news and talks of merging with some of the completion on the level Conclusion I conclude that even though the margin for change increasing along with customer demand shifting, Food Lion has done a great job to cope with inconsistent data recorded and observed. By offering more customer demand based products instead of consumer retail they has improved on revenue. They has stood by their actions scandalous and praiseworthy, from branch closing and violating of SOX act codes to donated billions and saving many small third world countries to hunger. Moreover, their strategy is a good one lower the prices give them fresher produce and improve the overall shopping experience, and they certainly have lived up to their promises and expectations. Many of these issues have been fixed by great change in management process for hardware, software database, and application groups. The company received a dully-awaited makeover in the past few years, which will surly; sustain them for decades to come. Food Lion has many pitfalls such as competitors, and technology, however o verall with studious work ethics they will prevail and maintain.

Watergate Nursing Home case analysis

Dropped medical malpractice claims: their surprising frequency, apparent causes and potential remedies. The articles states that not all malpractice claims eventually get to trial and this Is not because the cases are frivolous In nature. The rate at which claims are â€Å"dropped†, abandoned, adjudicated or withdrawn has been found to be quite alarming and costly.From the article, we understand that some claims are dropped because of the long process it goes through before getting to trial of which some plaintiffs are not patient enough to wait for, some are dropped because in the process of litigation and tattling the claims out, they discover some facts or pivotal information that â€Å"lowers their assessment of the value of their case or claims†. The article also found that a case can be dropped due to reasons that should have been foreseen by the plaintiff and his attorney.Thorough investigations should be made by a plaintiff and his attorney before filling a laws uit as this would reduce the number of claims which ultimately reduces the litigation cost. Some scholars from the university of Michigan found that â€Å"when defendants provide Information efficiently to plaintiffs, It helps educe the number of new cases and proportion of cases In which settlement payments are made but on the other hand, Insurers and some others are of the thought that doing this would increase the number of claims because this gives the plaintiff more incentive to continue with their claims†.The writer recommends that a penalty should be imposed for every dropped claim as this would help reduce the number of cases that get dropped or abandoned eventually. Also, insurers, hospitals and plaintiffs should try as much as possible to settle cases amicably at reasonable amount before cases goes any further thereby minimizing the number of claims roped. There should be a more efficient process of dealing with malpractice cases before claims are been made and hosp itals and Insurers should put all hands on deck to â€Å"focus reform efforts on plaintiff malpractice specialists rather than lawyers†.Gallon, D. (2011). Dropped medical malpractice claims: Their surprising frequency, apparent causes, and potential remedies. Health Affairs. 30(7), 1343-50. Retrieved from http://search. Protest. Com/deceive/880104481 Watergate Nursing Home case analysis By Olla-Mandamus The articles states that not all malpractice claims eventually get to trial and this is not cause the cases are frivolous in nature. The rate at which claims are â€Å"dropped†, ultimately reduces the litigation cost.Some scholars from the University of Michigan found that â€Å"when defendants provide information efficiently to plaintiffs, it helps reduce the number of new cases and proportion of cases in which settlement payments are made but on the other hand, insurers and some others are of the before claims are been made and hospitals and insurers should put all h ands on apparent causes, and potential remedies. Health Affairs, 30(7), 1343-50. Retrieved

Animation of a Statue - 2268 Words

Animation of a Statue Nothing gives one person so great advantage over another, as to remain always cool and unruffled under all circumstances. -- Thomas Jefferson The Roaring 20’s are often viewed as an era of reverie and true American spirit. But, like the Gilded Age, the exuberance was superficial and fleeting. In revealing the progression of Jordan Baker’s character through the motif of her complex demeanor, F. Scott Fitzgerald illuminates the theme of authenticity in The Great Gatsby. Presenting Ms. Baker’s image as that of an emotionally collected young woman, then stripping away the facade to reveal the charade she plays and finally tearing at her core motivation, Fitzgerald manipulates the aura that Jordan creates to examine how her lie is simply another strategy used to ensure security. At the start of the book, Jordan maintains a distant persona that divorces her appearance from true reality. But as Nick learns more about the girl, he opens up Jordan’s vulnerability and softens her cold posture. As conflict emerges, Jordan’s actions reveal how she handles a disturbance to her balanced repose and whet her she can truly live an authentic life. When Nick first encounters Jordan at the Buchanan’s party, her restful body language suggests an air of aloofness. Her allure coupled with sensual dress imagery characterize Jordan as complex yet lacking in genuine character. Inside the showy foyer of the Buchanan household, â€Å"two women [are] buoyed up as though uponShow MoreRelatedThe Story Of Buddhism By Donald M. Rodriguez Jr.1743 Words   |  7 PagesKannon Bosatsu, or Avalokitesvara Bodhisattva, is a carved wood statue of a Bodhisattva figure standing about two and one half to three meters tall. This statue shows a high level of detail on the Bodhisattva s body, and is carved so smoothly that it could be mistaken for a stone carving. 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